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SKINCARE
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WELCOME TO
CHARMS
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From my heart to your home, Charms is more than just
With Charms, I invite you to embrace a life of vibrancy
a cosmetic brand — it’s a testament to the resilience
and vitality. Let us be your partners in discovering the
of dreaming big and the power of natural beauty. As
essence of true beauty, inside and out. My personal
the founder, I, Nur Bashirah Hussin, have nurtured
journey from an economist to an entrepreneur, with
Charms with a spirit of excellence and a deep-rooted
each step fueled by passion and an unwavering
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belief in the potential within each woman, has been
belief in empowering women.
imbued into every product. The countless stories of
transformation shared by our customers and members
Born from a simple yet profound desire to provide
are the heartbeats that drive our innovation and
halal and wholesome beauty solutions, every product
commitment.
in our collection is a chapter of our story, etched with
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the richness of Malaysian tradition and the purity of
I have poured my life’s work into Charms, embodying
Syarak-compliant ingredients. Our journey, beginning
in 2012, has been one of transformation — not only in
the dedication and vision that uplifts and inspires.
the realm of beauty care but in the very lives of our
Our formulary is not just about mixing ingredients;
it’s a meticulous alchemy that blends tradition with
cherished community members who have joined us
along the way.
technology, creating concoctions that are both
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revolutionary and time-honored.
Each accolade and recognition we’ve received is a
reflection of our commitment to elevating lifestyles
Step forward with us, into a world where beauty is not
just seen but felt and lived. Welcome to the Charms
with integrity and innovation. As we continue to
receive awards, like the Asia Pacific Top Excellence
family, where every moment is an opportunity to -
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Brand, it reaffirms our mission to enhance your
‘Raise Your Life’.
confidence and well-being with every creation that
leaves our doors.
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Nur Bashirah Hussin
CHARMS
Founder and CEO
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2 RAISED YOUR LIFE RAISED YOUR LIFE 3
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