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    GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT                                                                                      SKINCARE

      GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT                                  WELCOME TO

      GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT                     CHARMS

      GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   From my heart to your home, Charms is more than just   With Charms, I invite you to embrace a life of vibrancy

                                                                                                                                      a cosmetic brand — it’s a testament to the resilience
                                                                                                                                                                                          and vitality. Let us be your partners in discovering the
                                                                                                                                      of dreaming big and the power of natural beauty. As
                                                                                                                                                                                          essence of true beauty, inside and out. My personal
                                                                                                                                      the founder, I, Nur Bashirah Hussin, have nurtured
                                                                                                                                                                                          journey from an economist to an entrepreneur, with
      GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   Charms with a spirit of excellence and a deep-rooted   each step fueled by passion and an unwavering
                                                                                                                                                                                          belief in the potential within each woman, has been
                                                                                                                                      belief in empowering women.
                                                                                                                                                                                          imbued into every product. The countless stories of
                                                                                                                                      Born from a simple yet profound desire to provide
                                                                                                                                                                                          transformation shared by our customers and members
                                                                                                                                      halal and wholesome beauty solutions, every product
                                                                                                                                                                                          are the heartbeats that drive our innovation and
                                                                                                                                                                                          commitment.
                                                                                                                                      in our collection is a chapter of our story, etched with
      GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   the richness of Malaysian tradition and the purity of   I have poured my life’s work into Charms, embodying
                                                                                                                                      Syarak-compliant ingredients. Our journey, beginning
                                                                                                                                                                                          the dedication and vision that uplifts and inspires.
                                                                                                                                      in 2012, has been one of transformation — not only in
                                                                                                                                                                                          Our formulary is not just about mixing ingredients;
                                                                                                                                      the realm of beauty care but in the very lives of our
                                                                                                                                                                                          it’s a meticulous alchemy that blends tradition with
                                                                                                                                      cherished community members who have joined us
      GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   along the way.                              technology, creating concoctions that are both
                                                                                                                                                                                          revolutionary and time-honored.
                                                                                                                                      Each accolade and recognition we’ve received is a
                                                                                                                                      reflection of our commitment to elevating lifestyles
                                                                                                                                                                                          Step forward with us, into a world where beauty is not
                                                                                                                                                                                          just seen but felt and lived. Welcome to the Charms
                                                                                                                                      with integrity and innovation. As we continue to
                                                                                                                                                                                          family, where every moment is an opportunity to -
                                                                                                                                      receive awards, like the Asia Pacific Top Excellence
      GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   Brand, it reaffirms our mission to enhance your   ‘Raise Your Life’.
                                                                                                                                      confidence and well-being with every creation that
                                                                                                                                      leaves our doors.

      GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT                            Nur Bashirah Hussin

                                                                                                                                                                                  CHARMS
                                                                                                                                                                              Founder and CEO

      GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   RAISED YOUR LIFE                                                                          3

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                                                                                                   RAISED YOUR LIFE
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