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                       EMPOWERING THROUGH SCIENCE

     CHARMS-UTHM PARTNERSHIP
     ADVANCING BEAUTY   Collaborative Excellence
                       Our alliance with UTHM embodies our commitment to combating the risks posed by unregulated
                       and counterfeit cosmetics. With the expertise of UTHM’s research facilities, we’re setting new
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                       benchmarks in product safety and consumer trust, ensuring every Charms product stands as a
                       beacon of purity and quality.

     In a groundbreaking move for beauty and science, Charms has proudly partnered   CONSUMER SAFETY FIRST

     with Universiti Tun Hussein Onn Malaysia (UTHM) to pioneer research in anti-aging,   Innovation Meets Integrity
     chemical composition, and halal validation of our beauty products. This collaboration   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT   GOODTIME DRAFT
                       Charms-UTHM initiative is more than research; it’s our pledge to you. By rigorously analyzing our
     marks a significant stride towards elevating the safety, integrity, and effectiveness of   products for anti-aging efficacy, chemical safety, and halal compliance, we’re not just creating

     beauty solutions offered to our cherished community.  beauty products; we’re nurturing confidence and well-being.
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                       COMMUNITY AND EXPERTISE

                       Charms Angels and Academic Brilliance
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                       This collaboration is a symbiotic blend of Charms’ community-driven ethos and UTHM’s
                       academic excellence. As our Charms Angels spread beauty and empowerment, UTHM’s
                       researchers bring scientific rigor, ensuring our products not only beautify but also protect and
                       enhance.

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                       A VISION FOR THE FUTURE

                       Leading with Science and Heart
                       As we journey with UTHM, we’re not just crafting products; we’re shaping the future of beauty.
                       With Charms, every swipe, every dab, and every blend is a promise of beauty backed by
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                       scientific integrity and a heart for empowerment.

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     10  RAISED YOUR LIFE  RAISED YOUR LIFE                                                                     11
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